The Fundamentals of Digital Marketing
The Fundamentals of Digital Marketing is an accreditation awarded by Google designed to establish a solid grounding in online visibility and digital growth strategies.
- Issued by
- Issued
- May 2023
- Credential ID
- 4awWKPiLeraqgDDDM8D8SRaW
The certificate
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Questions about this certification
- What is The Fundamentals of Digital Marketing?
- It is an accreditation awarded by Google that establishes a solid grounding in online visibility, search optimization, and digital growth strategies.
- Who awards this certification?
- The certification is officially awarded by Google through their Skillshop learning platform.
- What topics are covered in the curriculum?
- The course covers 17 modules including search engine optimization, web analytics, social media strategy, e-commerce, and email marketing.
The Fundamentals of Digital Marketing is an accreditation awarded by Google designed to establish a solid grounding in online visibility and digital growth strategies.
What does the course cover?
The curriculum spans 17 comprehensive modules created by experts at Google, guiding learners through current digital marketing topics ranging from search engine optimization and social media strategy to web analytics and e-commerce infrastructure.
Who is it for?
This beginner-friendly program is structured for individuals looking to gain actionable insights into online growth, spanning practical exercises and real-world examples to turn knowledge into digital execution.
Why does it matter?
For a full-stack web developer and digital manager, understanding digital marketing ensures that applications and websites are architected for discoverability and user conversion from the ground up, effectively bridging technical implementation with commercial goals.
- Search engine optimization (SEO) and marketing (SEM)
- Web analytics and performance measurement
- Social media, email campaigns, and video marketing